 Improve Your Web SiteWhen you
promote your web site in a Search Engine, the Search Engine explores for META NAME
tags and TITLE tags. These tags are used when an individual conducts a search in a
Search Engine.
You might wondered why other web
sites have a better position in major search engine results than your own web site? There
are many factors affect how well your web site will be indexed. It properly that they have
meta tags and you don't, or they have more effecitive meta tags than you.
Here you will find some valuable
information on how to improve your web site ranking by inserting the correct meta tags
into your web site. We have also provided a free service which creates meta tags for
you, and you can easily copy and paste the meta tag codes into your web page's HTML file.
Tips on how to improve your web ranking
Choose a right Title
First of all, make sure each page of your site has a descriptive title. Because search
engines usually give the most weight to the page's title, you should place a descriptive
phrase between the <title> tags. For best results,
however, keep it in 200 characters and to-the-point. Also, since search engines return the
title as the search results, your HTML title should be both descriptive and attractive.
For example, the following title describes well the site, and therefore is a good choice:
<TITLE>TotalAd web
promotion - web hosting, engine submit, banner ads, e-zine, meta tag generator.</TITLE>
<META> tags
You can control how search engines catalog your site with <META> tags. Not
all search engines make use of these tags, but using them will definitely improve your
position in those that do. All <META> tags should be placed within the
<HEAD>...</HEAD> portion of the document.
The <META> description tag lets you specify a short summary about your web
site. This tag should clearly describe what one can find at your Web site. Here's an
example:
<META NAME="description" CONTENT="#1 best selling 5 star award winning
web promotion and site submission software. Increase your web site traffic by submit your
sites to 800+ search engines.">
Some search engines limit the description to 200 characters. To be on the safe side, make
sure your description does not exceed 200 bytes (characters). If you do not use
<META> tags to describe your site, the Web page description will be derived from the
first 200 characters in the HTML <BODY>...</BODY> portion. Also note that
there should be only one <META> description tag per page.
The <META> keywords tag lets you specify a set of keywords that a search
robot should give precedence to when cataloging the page or how people can find your web
site. Here's an example:
<META NAME="keywords" CONTENT="web promotion, site submission,
web advertising, increase traffic, promotion software, web site promotion">
The keywords can include up to 1000 characters of text. Be sure that the
keywords you choose are relevant to the contents of your page. Note that the keywords are
used in the indexing process but will not display on your Web page or on a search response
page. Try to incorporate singular and plural cases of words, as well as active and passive
verbs. Also make sure your keyword list includes both general and specific words related
to your site. You rarely want to target a single keyword, because, with the billions of
words indexed on the Web now, one word simply won't cut it. Always use phrases, not plain
words, in your list.
Frame
Sites using frames should definitely make use of <META>
tags. The main HTML file contains the <FRAMESET> tags, but fails to provide
robots with any real useful information about the Web site. Therefore, you should utilize
the <META> description tag to provide a description summarizing the site's contents.
If JavaScript (or any other scripting language) makes up the first several hundred
characters on your page, you should use the <META> description tag so your site
comes up with a meaningful description in search results.
Web Site Contents
Search engines rely mostly on word density (frequency relative to the total size of the
page) or distribution (how well the word is spread throughout the page). Some search
engines even give precedence to text near the top of a Web page, so make sure you place
the most important stuff at the top. Furthermore, search engines that do not support
<META> tags use the first 200 (or 250) characters for the site's description, so the
first paragraph should describe/sell your service.
Use <Hn>...</Hn> for headers, rather than the <FONT>...</FONT> tag
definition. Some search engines consider header text particularly important.
Image Description
If your site mainly consists of images, you should use the ALT
attribute to
describe each image. Most search engines index the ALT attribute in the <IMG> tag.
The following HTML definition shows how to use this attribute:
<IMG SRC="image.gif" HEIGHT="486" WIDTH="60"
ALT="TotalAd Web
Site Promotion">
Meta
Tag generator
Just fill in the form below and
click on the "Get Meta Tag" button, then insert the HTML code we created on next
page into your web page.
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